MORTICA is a New York-based brand created by textile designer Liv Masterson in 2021. Originally conceived as an upcycling project, the brand brings new life to discarded materials, drawing inspiration from the Latin word "mort”—meaning death—and the possibilities that come after.

MORTICA embraces this duality of death and rebirth, transforming discarded materials, secondhand garments, and vintage textiles, into intimately crafted ready-to-wear pieces. Finding space in an industry replete with negligent and exploitative practices, MORTICA critiques and pulls apart these destructive systems, making a visual case for their metaphorical death and subsequent reimagining.